Ten-Point Screening Process

Simply Products just doesn't chose any products. When stocking your health care store, there's a lot to take into account, and the choices can be overwhelming. Our goal is to make your job a whole lot easier, not by offering everything out there, but by offering the best of everthing out there.

In other words, we've done the homework for you. Our selections include all your must-have cash and carry items, pre sorted to include only the most healthy, well designed, and innovative retail ready products available form a variety of vendors.

Each product is carefully evaluated using the following criteria and must meet at least four of them to be considered.

1. Core Product:

The products that any health care stores just can't live without. These are the tried-and-true must have items that are the most essential part of a merchandise mix. In most cases the core product has great customer benefits, is a product that is hard to imitate, and expected to be in stock.

2. Fits the Concept:

Does the product fit your retail concept?

3. Retail Ready Packaging:

The box today is the "retail" salesperson. The box or package is expected to provide the necessary information to make an informed shoppers' decision.

4. Messaging:

Conveying the information about what is inside and how it's going to help the consumer solve a problem. When someone looks at your product in their minds, they are saying, "What is this product going to do for me?"

5. Responsible:

Does it do what it says it will do? Is it healthy, effective, non-toxic, or environmentlly friendly? Do part of the proceeds support some type of research or charitable cause?

6. Quality:

Attention to detail, the product must have added value that is recognized by the consumer.

7. Design:

Is the product attractive? Does it have good functionality and performance? Does it meet the needs of the consumer and does it have safety in mind?

8. Good Value:

The price of items is only part of the equation; you also want to make sure you're getting a good value. If you are spending more for an item, are you getting more? Value represents the relationship between the consumer's expectations of product quality to the actual amount paid for it.

9. Innovative & Unique:

Every now and then a product comes along that makes you say, "Why didn't I think of that?" These products not only fill a need, but also are smart. Many times it might be just a new twist on an old product, including improvements in the functional characteristics, ease of use, or any other dimention of the product.

10. Tested:

We hold all products to the highest standards, but beyond our own testing of the product, do these products have the thumbs up from Consumer Reports, focus groups, physicians, and healthcare workers?